About

Independent and entrepreneurial, we bring real world solutions to your problems.

We work best with teams and companies experiencing significant growth, this could be from an early stage investment, an acquisition or corporate spin out. We can rapidly help you assess an opportunity, create an execution plan, and where needed, help find creative financing solutions.

We have a global network of partners, advisors, and funders, and experience with many industries with a focus on media, digital, investor relations technology and consumer services.

More importantly, we know when we’re not the right team for you and your problem. Often we create win win fee structures, aligning ourselves with our clients, and we’re focused only on those clients for which we know we will create value.

  • Hedy History

    Hedy Capital was inspired by Hedy Lamarr's Pioneering Work in Technology

    Hedy Lamarr was an Austrian-born Hollywood actress who made significant scientific contributions to the field of technology.

    Hedy Lamarr became an inspiration to many engineers and technologists working today. In addition to her acting career, Hedy's scientific contributions were groundbreaking in the field of technology. Early on, Hedy identified a problem with Allied radio communications being jammed by the Axis during World War II. To combat this problem, Hedy developed and patented the technology that would later become the basis for Wi-Fi, GPS, and Bluetooth.

    Hedy Lamarr's scientific contributions were instrumental in shaping the field of technology. Her inventiveness and problem-solving skills resulted in innovations that are still widely used today.

    Hedy Capital recognises and honours her legacy by supporting companies that prioritise innovation and technology, these companies have the potential to bring great advancements and solutions that can help change the world.

Our Work

  • NarratIR

    NarratIR transforms company milestones into market moving narratives, offering tailored investor relations strategies for public and private companies.

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  • attnd.

    Experts in the art and science of programme technology and creativity to deepen, delight and deliver amazing fan experiences for clients in Formula 1.

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Our Team

Sarah Lenard | Consulting Director

Sarah brings a rare blend of hands-on operational leadership, strategic marketing and communications expertise, M&A integration, investor relations, and C-suite advisory—shaped by over two decades of driving growth, transformation, and impact across fast-paced, high-stakes environments. As a founder and strategic leader, her experience spans technology, marketing, advertising, communications, professional services, private equity, and global corporates.

For the last 2 years Sarah has led her own strategic consultancy and operational private equity firm, Hedy Capital, advising public and private companies on scale-up strategies, marketing, transactions, communications, and market positioning.

Previously, Sarah co-founded The Market Herald (ASX:TMH) and led the acquisition and integration of Gumtree, CarsGuide, and Autotrader Australia Group—a transformative $86m transaction acquired from Adevinta, a global classifieds leader.

During this tenure Sarah also founded Advisir, a specialist investor relations and marketing consultancy that worked with hundreds of companies across Australia, the UK, US, and Canada. During this time Sarah was instrumental in scaling the business from a $14M to $180M market cap, leading sales, growth, communications strategies and new revenue verticals.

Sarah's career history includes senior roles at Gumtree, Adobe, The Boston Consulting Group, VGW, Adobe, and Commonwealth Bank, spanning industries such as mining and resources, media, technology, automotive, and financial services.

Along the way, Sarah led a team that was awarded 2x Deloitte Fast 50 winner, served as an advisor to high-growth tech and listed mining companies, and earned a Graduate MBA from The London School of Economics.

Get in touch with Sarah here